Becoming a social media strategist requires more than just familiarity with Instagram, TikTok and Facebook. It requires specific skills in content creation, community management, analytics and digital marketing to build audiences and start meaningful conversations. In this minor, students will explore how to maximize the value of social media across many industries and sectors including marketing, public relations, journalism and communications.
A driving force in the digital age
The Minor in Social Media Strategy ensures that students are equipped with the latest knowledge and skills to navigate and utilize emerging platforms and technologies. Open to students from all undergraduate programs, our courses are carefully designed for students to learn how to use social and digital technologies to increase brand awareness, attract new customers and develop meaningful relationships in any functional output from influencer marketing to non-profit management, fundraising, healthcare, government and education.
In addition to building expertise, students who earn a Minor in Social Media Strategy will also add critical industry certifications that strengthen their resumes and set them apart from other candidates for prestigious internships and job opportunities. Throughout mandatory coursework, students will meet the requirements to earn the HubSpot Social Marketing Certificate and be added to the Hootsuite Certified Professionals and Social Media Consultants database.
