The BA in Advertising and Integrated Communications requires a minimum of 120 credits for degree completion.
| Code | Title | Credits |
|---|---|---|
| University Curriculum 1 | 46 | |
| Required School of Communications core courses 2 | ||
| COM 120 | Media Industries and Trends | 3 |
| COM 130 | Visual Design | 3 |
| COM 140 | Storytelling | 3 |
| School of Communications requirements 3 | ||
| Global Issues and Cultures, select two courses | 6 | |
| Seminars for Success | ||
| COM 101 | Communications First-Year Seminar | 1 |
| COM 201 | Media Career Development | 1 |
| Required major courses | ||
| ADPR 102 | Introduction to Advertising and Integrated Communications | 3 |
| ADPR 201 | Writing for Advertising and Public Relations | 3 |
| ADPR 320 | Strategies for Social Media | 3 |
| ADPR 332 | Communication Research & Analytics | 3 |
| ADPR 335 | Media Planning | 3 |
| ADPR 410 | Branding Strategies | 3 |
| ADPR 485 | Advertising and Integrated Communications Campaigns | 3 |
| COM 490 | Communications Career Internship | 3 |
| ADPR Electives | ||
| Select two of the following: | 6 | |
| Intro to Public Relations | ||
| Web, Mobile & Interactive Design | ||
| Persuasion | ||
| Entertainment Advertising & Public Relations | ||
| Public Relations Management | ||
| Public Diplomacy | ||
| Sports Public Relations (sps 311) | ||
| Corporate Public Relations | ||
| Nonprofit Public Relations | ||
| Global Public Relations Management | ||
| Investor Relations and Financial Communication | ||
| Health Communication | ||
| Event Planning | ||
| Media Relations | ||
| Special Topics | ||
| The Agency | ||
| Crisis Communication Management | ||
Other courses with chair's approval | ||
| Open SoC Elective | ||
| Select any course in the School of Communications | 3 | |
| Free Electives | ||
| Select two additional courses from across the university | 6 | |
| Minor courses | 18 | |
| Total Credits | 120 | |
- 1
Students majoring in Advertising and Integrated Communications will complete their Integrative Capstone Requirement within the major with ADPR 485. In place of those credits, the student will select an additional unrestricted course in the University Curriculum.
- 2
Core must be completed by end of sophomore year.
- 3
A minimum of 45 credits of a student's total number of credits (includes major, minor, UC, electives, etc.) must be taken at the 200 level or higher.
Minor Requirement
All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Advertising and Public Relations, in the advertising and public relations minor.