BS in Sport and Entertainment Management Curriculum
Students majoring in sport and entertainment management are required to complete 122 credits.
| Code | Title | Credits |
|---|---|---|
| University Curriculum | 12 | |
| Complete the University Curriculum for the Sport and Entertainment Management degree | ||
| Introduction to Academic Reading and Writing | ||
| Academic Writing and Research | ||
| First-Year Seminar | ||
| Probability and Data Analysis | ||
| Disciplinary Inquiry | 13 | |
Natural Sciences: any 4-credit UC science course | ||
Humanities: any 3-credit UC humanities course - recommend LE 101 | ||
Social Science: EC 111 | ||
Fine Arts: any 3-credit UC fine arts course | ||
| Personal Inquiry | 18 | |
| Part 1: In addition to those selected under Disciplinary Inquiry above, students select EC 112 from the Social Sciences and a course from two of the remaining disciplinary areas: Natural Sciences, Humanities and Fine Arts. | ||
| Part 2: Three courses (9 credits) | ||
| Globalization and International Business | ||
| Integrative Capstone | 3 | |
SB 420 or any integrative capstone | ||
| Open Electives | 15 | |
| Complete the Sport and Entertainment Management Core | 19 | |
| Financial Accounting | ||
| Business Law and Society | ||
| Introduction to Information Systems | ||
| Fundamentals of Financial Management | ||
| Organizational Management | ||
| Marketing Principles | ||
| Career Planning and Development | ||
| Complete the Sport and Entertainment Management Major Core Curriculum | 15 | |
| Negotiations and Problem Solving | ||
| Professional Selling and Sales Management | ||
| Small Business Marketing | ||
or MK 332 | Advertising and Integrated Brand Promotion | |
| Select ONE of the three course options (6 credits total): | ||
| Operations and Supply Chain Management and Data-Driven Decision Making | ||
| Operations and Supply Chain Management and Project Management | ||
| Managing People, Projects and Change and Compensation and Benefits | ||
| Select ONE of the following tracks listed below: | 27 | |
Sports Management Track | ||
Entertainment Management Track | ||
eSports Management Track | ||
| Total Credits | 122 | |
Sports Management Track
| Code | Title | Credits |
|---|---|---|
| Sports Management Track Required Courses: | ||
| SPS 101 | Introduction to Sports Studies | 3 |
| MG 312 | Sports Management | 3 |
| MK 364 | Sports and Entertainment Marketing | 3 |
| SPS/LE 224 | Sports Law | 3 |
| or SPS 311 | Sports Public Relations | |
| Select five electives from this list: 1 | 15 | |
| Any BAN Elective | ||
| Writing for Advertising and Public Relations | ||
| Social Media and Society | ||
| Sports Leadership | ||
| Staffing: Recruitment, Selection and Placement | ||
| Women in Leadership | ||
| Service Operations Management | ||
| Business Internship | ||
| Sports Law (If not completed above.) | ||
| Sports Public Relations (If not completed above.) | ||
| Psychology of Sport and Exercise | ||
| Sports Economics | ||
| Sports, Media and Society | ||
| Total Credits | 27 | |
- 1
Note: Courses from other tracks may be counted as electives with program director’s approval.
Entertainment Management Track
| Code | Title | Credits |
|---|---|---|
| Entertainment Management Track Required Courses: | ||
| COM 120 | Media Industries and Trends | 3 |
| MSS 131 | Media Innovators | 3 |
| MSS 332 | Media Research Methods | 3 |
| MSS 340 | Communications Law and Policy | 3 |
| MSS 495 | Capstone: Media Forecasting and Strategy | 3 |
| Select four electives from this list: 1 | 12 | |
| Social Media and Society | ||
| Communications Career Internship | ||
| Diversity in the Media (WGS 311) | ||
| Media Users and Audiences (WGS 345) | ||
| Global Communication | ||
| Celebrity Culture | ||
| Media Critics and Influencers | ||
| Popular Music | ||
| Total Credits | 27 | |
- 1
Note: Courses from other tracks may be counted as electives with program director’s approval.
eSports Management Track
| Code | Title | Credits |
|---|---|---|
| eSports Management Track Required Courses: | ||
| GDD 101 | Introduction to Game Design | 3 |
| GDD 201 | Professionalism Practice for Game Design | 3 |
| GDD 215 | eSports Management | 3 |
| GDD 311 | Game Lab IV: Team Projects | 3 |
| GDD 380 | The Business of Games | 3 |
| Select four electives from this list: 1 | 12 | |
| Social Media and Society | ||
| Creating Digital Businesses | ||
| Creativity and Innovation Management | ||
| Any GDD Game Lab | ||
| Game Lab I: Team Projects | ||
| VR/AR Development for Games | ||
| Games, Learning & Society | ||
| Internship | ||
| Sports Leadership | ||
| Media Innovators | ||
| Media Users and Audiences (WGS 345) | ||
| Sports Public Relations | ||
- 1
Note: Courses from other tracks may be counted as electives with program director’s approval.