Education
- BS, University of Rhode Island
- MBA, University of Rhode Island
- PHD, University of Rhode Island
- PHD, University of Rhode Island
Organization
- Marketing
Office Location
- Lender School of Business 204
Mail Drop
- SB-DNF
Quinnipiac Today
Selected Publications
Peer Reviewed Presentations
The Impact of Pet Attachment on Consumers’ Response to Advertisements that Include Animals
Asare, Anthony, Chowdhury, Tilottama, Norberg, Patricia, Nguyen, Hans
2024 American Marketing Association Summer Academic Conference, Boston, MA (2024)
Peer Reviewed Journal
Algorithmic Interference: Infringement on Forming Intimate Associations and the Manipulation of Weak Ties
Norberg, Patricia A, Horne, Daniel R
58(2) Journal of Consumer Affairs 606-629 (2024)
Peer Reviewed Presentations
TO GIVE OR GIVE UP: THE ROLE OF LEARNED HELPLESSNESS IN PRIVACY PROTECTION BEHAVIOR
Patricia Norberg
2023 AMA Winter Academic Conference, Nashville, TN (2023)
Peer Reviewed Journal
“What makes me click?” The effects of images and color in consumer-based pandemic health messages
Chowdhury, Tilottama G., Patricia Norberg, Anthony K. Asare, Jun Kang, and Richard Bannor
Online First Journal of Marketing, Theory and Practice April 2022 (2022)
Peer Reviewed Presentations
Algorithmic Interference: Infringement on Forming Intimate Associations and the Manipulation of Weak Ties
Norberg, Patricia A., and Daniel R. Horne
2021 American Marketing Association Summer Academic Conference, Virtual (2021)
Peer Reviewed Presentations
Helping others helps me: The impact of disaster response on military veteran well-being
Norberg, Patricia A., and Maxim Polonsky
2021 American Marketing Association Summer Academic Conference, Virtual (2021)
Peer Reviewed Presentations
Inequalities in Payment Innovation Adoption
Horne, Daniel R., and Patricia A. Norberg
ACCI Annual Conference, Virtual (2021)