Quinnipiac University
Patricia Norberg

Professor of Marketing

Education

  • BS, University of Rhode Island
  • MBA, University of Rhode Island
  • PHD, University of Rhode Island
  • PHD, University of Rhode Island

Organization

  • Marketing

Office Location

  • Lender School of Business 204

Mail Drop

  • SB-DNF

Selected Publications

Peer Reviewed Presentations

TO GIVE OR GIVE UP: THE ROLE OF LEARNED HELPLESSNESS IN PRIVACY PROTECTION BEHAVIOR

Patricia Norberg

2023 AMA Winter Academic Conference, Nashville, TN (2023)

Peer Reviewed Journal

“What makes me click?” The effects of images and color in consumer-based pandemic health messages

Chowdhury, Tilottama G., Patricia Norberg, Anthony K. Asare, Jun Kang, and Richard Bannor

Online First Journal of Marketing, Theory and Practice April 2022 (2022)

Peer Reviewed Presentations

Algorithmic Interference: Infringement on Forming Intimate Associations and the Manipulation of Weak Ties

Norberg, Patricia A., and Daniel R. Horne

2021 American Marketing Association Summer Academic Conference, Virtual (2021)

Peer Reviewed Presentations

Helping others helps me: The impact of disaster response on military veteran well-being

Norberg, Patricia A., and Maxim Polonsky

2021 American Marketing Association Summer Academic Conference, Virtual (2021)

Peer Reviewed Presentations

Inequalities in Payment Innovation Adoption

Horne, Daniel R., and Patricia A. Norberg

ACCI Annual Conference, Virtual (2021)

Peer Reviewed Presentations

What makes me Click? Advertising Images in the Context of High Severity Diseases

Anthony Asare, Anthony, Chowdhury, Tilottama, Norberg, Patricia, Kang, Jun and Bannor, Richard

Northeast Decision Science Institute Conference, Cambridge, MA (2020)